About Us

Improving lives with coaching

We believe coaching can have a significant positive impact on people’s lives and health. Through making high quality coaching available to everyone, we strive to inspire and motivate people around the world to make positive change. Our values are:

01. Trust

The trust of our clients and coaches is the base of our culture. We are proud of this trust, we work hard for it and we do not take it for granted.

02. Help

With commitment and attention to details, we help our clients, coaches and communities to be the best they can be.

03. Always Better

Continuous improvement is our DNA. Never complacent and always looking for opportunities and innovations to be and do better.

The Team

We make it happen

Tarek Beram

Founder & Managing Director

Tarek is a people development expert with more than 20 years of experience in large global organisations. Over his career, his main focus was on creating strong cultures and on developing people to reach their full potential. He is specifically passionate about how innovation and technology can make learning and development effective and enjoyable.

Advisory Board

The wisdom behind our success


Stephen has spent the last 20 years advising senior executives on a range of business issues, with a particular focus on helping transform organizations.  He is currently the Group Head of Strategy & MI for Philips Lighting, and has previously worked with McKinsey & Company, Accenture, ING Bank, Manulife Financial, Pillsbury, as well as several start-ups.  Keen to bring a global perspective to any problem, he has worked across Asia, Africa, Europe and North America.  Stephen is most passionate about Innovation and Technology in consumer products and services, especially in the IoT and Fintech spaces, as well as teaching his daughter basketball.

Anja Uitdehaag

Anja has served in her last role as Group Chief Human Resources Officer in VEON. Prior to that, she served as Manager/Director HR for Philip Morris International in Kazakhstan, Romania, Switzerland, Caucasus, Ukraine, Indonesia, South Korea and the Netherlands. She is the Co-Founder and Managing Partner of Femflection, a development community for professional/dynamic women in business. She provides input on shaping & scoping vision and strategy, advises on effective execution and operates as a sounding board and mentor. Anja has strong passion for people and what moves them to go beyond whatever they do.


Anton is an international senior executive, with results-proven experience in business transformation, commercial operations, customer excellence, M&A, and post-merger integration in mature and emerging markets. Holding various regional and global roles, he successfully built and lead high-performance teams across 21 countries and cultures. Anton is the founder and Chief Executive Officer of telegin.nl. Prior to that, he held various leadership roles in different countries before settling in The Netherlands. He possesses MBA from Kingston University in addition to optics and electronics engineering dergree.

Get in touch

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WeWork Metropool

Weesperstraat 61

1018 VN, Amsterdam

The Netherlands

Koach™ 2017 - Made in Holland 🇳🇱